In early 2021, YouTube announced a beta launch for the U.S. YouTube Shorts in India are a runaway success, and viewership is soaring g lo bally. In a press release, Chris Jaffre, VP of Product Management, said it was for creatives who wanted to “shoot short, catchy videos” just using their mobiles. Google first introduced YouTube Shorts in India.
That means marketers and businesses must adapt and add more concise content to their plans. Then came Google’s response to the rising trend: YouTube Shorts.īite-sized content has been gaining ground for a while now and HubSpot Academy expects to see a trend towards more user-generated content, behind the brands, and explainer/educational videos.Ī Digital Marketer for HubSpot Academy, Brandon Saunders, theorized that the growing use of social media (and which content types gain traction) reveals how consumers’ attention spans are getting shorter over time. With platforms like Instagram Reels, TikTok, and Vine gaining vast and often viral audiences, it seems consumers can’t get enough of it. It looks like short-form video content is here to stay.
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